The self-presentation of ordinary people on TV took some time to develop. An early game show from British ITV demonstrates the many pitfalls encountered in developing even the most basic of self-presentational codes. So the presentation of sincerely felt emotions did not develop as a style until the late 1980s with the changes in daytime talk and the growth of reality TV. The cult of sincerity, however, has had profound cultural effects, reaching into the political sphere
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